ABOUT NOSHT

Food for active lives

Sports nutrition for training, racing and everyday movement.

Two people enjoying a day in the mountains

Why we make NOSHT

We make eating on the move simpler and more enjoyable, so you can focus on your run, ride or day outdoors.

Two people with Jollos energy chews and a drink at an outdoor table.
A person holding a NOSHT shaker and Jollos energy chews outdoors.
A cyclist holding Jollos energy chews beside a mountain trail.
A person holding Jollos energy chews with the sea in the background.
A person in a helmet and wetsuit holding Jollos energy chews on the water.
Two packs of Jollos energy chews held outdoors.
Jollos energy chews held in front of outdoor stairs.
A cyclist holding Jollos energy chews beside the sea.
Jollos energy chews held in front of gym equipment.
Jollos energy chews with roller skis and poles on a paved path.
A NOSHT sports drink tub and Jollos energy chews on the grass.
A person holding Jollos energy chews while sitting on a gym bench.
Jollos energy chews resting on a tennis racket on a clay court.
Jollos energy chews held in front of a dumbbell rack.
NOSHT food and drink

What guides our products

  1. Gut-friendly by design

    We consider digestion from the start of product development.

  2. Flavour to look forward to

    Natural ingredients and bold flavours shape the food we make.

  3. Practical nutrition

    Clear information helps you choose what to use before, during and after activity.

    Read our nutrition guides

Expertise behind the products

NOSHT is a brand of Potential Foods, a Finnish food-tech company.

We bring sports nutrition and culinary know-how together to develop, test and refine our products.

A cyclist holding berries outdoors
NOSHT in everyday use

For the joy of moving

We call our community Noshters: people who share a love of being active.

Find food and drink for your next move.

Explore productsFollow @eatnosht
NOSHT products outdoors
NOSHT in a training setting
NOSHT products in winter